Shining a spotlight on Truro business hub with the launch of new campaign
DCA won a very competitive tender to deliver an exciting PR, marketing and online campaign with Newham and The Port of Truro Business Improvement District as the organisation looked to its renewal vote in summer 2018.
The aim for DCA was to shine a spotlight on the diverse range of more than 100 businesses successfully trading from Newham, to promote each organisation, create footfall and boost awareness of the district as a place to invest in.
Within the first six months of the campaign, DCA has launched a multifaceted, targeted campaign – #finditinNewham – sharing this across traditional print media and through engaging videos shown on the local bus network, as well as online and via social media.
Since the start of the campaign, DCA’s services have resulted in a 539% increase in new users visiting the Newham website with website page views up 564%. Our catalogue of videos focusing on Newham and its businesses, have also enjoyed over 77,000 combined video views.
