DCA enjoyed a fun morning at England’s second largest fresh fish market this spring hosting the team from Radio 5 Live’s morning news programme.
Our client Plymouth Fisheries – which is owned and operated by Sutton Harbour Holdings plc – is a regular draw for media looking for an atmospheric outdoor location for a live broadcast, and during the last three years, DCA has arranged and managed live broadcasts at the fish market for Radio 4’s Today programme, BBC1, Sky News and regional media such as Radio Devon, Heart FM, Plymouth Herald & the Western Morning News to discuss events and news in the fishing industry.
DCA organised for ITN News to broadcast live from the fisheries during the EU Referendum from 7pm-7am as the results came in after the vote, talking to staff, fishermen and local fishing businesses such as fish merchants about their views on Brexit. ITN News returned to the Fishing Quarter in 2017 for a live outside broadcast following the General Election, again focusing discussion on the fishing industry.
This spring, DCA was asked by Radio 5 Live if Plymouth Fisheries would host a live broadcast for the morning news show from 6am-9am, including the popular Wake Up to Money programme, to go out a year to the day ahead of Britain leaving the European Union, with reporters using the lively noises of the fisheries in backdrop as they interviewed local businesses about the expected impact of Brexit on their industry.
The Radio 5 team also interviewed Harbour Master of Sutton Harbour, Pete Bromley, about what Brexit might mean for the fishing industry in the region, and how Plymouth Fisheries was preparing to cope with the expected impact of the changes.
At DCA Public Relations, media relations is one of our core strengths; it helps that at least half of our 10-strong team are ex-journos who remember well what it was like covering a story – and what reporters really appreciate from PRs on location.
It certainly helps us to ensure that our clients offer a first-class service to media –and we regularly receive requests from these media outlets to return as a result.