That was the advice of WOM (Word of Mouth) marketing expert Molly Flatt at the inaugural ‘Ladies That Tweet’ event which took place at the Eden Project last night.
Ninety lovely ladies from the South West and beyond came together for a women-only evening of inspirational talks, networking and really, really delicious food.
First up on stage was Daisy Griffith, freelance social media strategist for the BBC. She took us through a presentation created with the purpose of enlightening journalists working in broadcast media, but which contained some key pieces of advice which could be applied to any business.
Keynote speaker for the evening was Molly, consultant at 1000 heads, freelance journalist, and soon to be author – how she finds the time for all that I’m not quite sure!
For me, the most inspiring thing about Molly’s talk and the case studies she highlighted was WOM marketing doesn’t have to focus on social media – and in fact some of the most successful campaigns don’t have to use it at all.
Her advice of “focus on the influenced, not the influencers” is maybe the most important tip she gave, and certainly the one I’ll be keeping in mind with future projects.
It’s all very well having a list of ‘the top 10 most influential [insert sector] bloggers’, but if they’re not the people who are buying your product or using your service, why focus your time and effort making them happy?
As Molly said, the focus of any campaign should be the people, and finding ways of touching them and moving them.
If you can do that – through social media or otherwise – then I think you’ll be on to a winner.
Thanks to the organisers of Ladies That Tweet for putting on a brilliant event - Jo Wood from Northcliffe digital, Clemi Hardie of Noodle Marketing and DCA alumni Shelley Fletcher, who now owns and runs Firegrass Communications.
To find out about future events, follow @LadiesThatTweet on Twitter, or visit www.ladiesthattweet.co.uk. Looking forward to the next one ladies!
Posted by Natalie - @natblachford