The new attraction, costing more than half a million pounds and the only one of its kind in the South West, is part of a £600,000 investment at Land’s End in time for the new season.
Over 100 local school children joined lucky winners from a competition run in the local papers to have a free sneak-preview of the swash-buckling new 4D film ‘The Curse of Skull Rock’ prior to the grand opening.
The main competition winner, Daniel McGee, age 14 from Penzance, arrived by limo at midday to cut the ribbon and officially declare the cinema open to the public. Daniel and his family then experienced the new cinema for themselves.
Daniel said: “I’m really pleased to have won the competition - it was great to open the cinema and be one of the first to watch the new 4D film.
“I loved all the special effects, especially when the seats started moving. It really is amazing! Now we’re going to spend the rest of the day going around Land’s End’s other attractions.”
Daniel’s dad, Mark McGee, added: “The film was great for the kids, but it has elements of adult humour as well which made it a really enjoyable experience for everyone. The technology used is simply amazing - it’s just brilliant.”
The cinema is showing the award-winning short film ‘The Curse of Skull Rock’, a swashbuckling animated adventure that pits plucky cabin girl Jill Hopkins against the tyrannical Captain Scabb in pursuit of lost treasure.
The cinema showcases the very latest in 4D technology, combining amazing 3D animation with moving seats, air blasts, smoke machines, water sprays, aromas, bubbles and even leg ticklers.
Local school children were offered free-of-charge entry to the new cinema, and were among the first visitors to view the attraction.
Bethany Hosking, 9, from Penzance, said: “The film was great, and it was fun trying to catch the bubbles and feeling the seats move. It was very realistic and the leg ticklers were a bit scary! I’d definitely go and see it again.”
Finbar Pullun, 11, from Penzance, agreed. He said: “I liked the film. It was really funny, and the skeleton was great.”
The cinema opens just in time for the Easter holidays, and is one of five exciting family attractions at Land’s End, including the popular ‘Doctor Who Up Close’ exhibition, which has recently been updated.
Greeb Farm, just a short walk away from the main visitor centre, is also bursting with life as it welcomes its new spring arrivals.
David Bryans, Land’s End’s General Manager, said: “It’s really exciting to have the cinema open in time for the Easter holidays, as it will make a great family attraction whatever the weather.
“We’ve had hundreds of local school children in to watch the film today, and it’s just amazing to see their reactions. The great thing is that the film has an adult appeal as well, and the parents seem to have enjoyed the film as much as the children.”
Festive Easter Egg trails (with plenty of chocolate-based prizes) will be taking place throughout the Easter weekend. For more information on Land’s End visit www.landsend-landmark.co.uk.
Download full press release