DCA helps Cornish business support service to win national award
DCA Public Relations has helped a new business support service to win a national award. The Business Regulatory Support Service, which is run by Cornwall Council, won the Business Support category of the Better Regulation Awards, organised by the Government’s department for Business, Energy & Industry Strategy.
DCA supported the Cornwall-based team to enter the awards, including producing a video highlighting the positive impact of the new service on Truro restaurant, Bustopher Jones.
For the first time, the Business Regulatory Support service gives businesses a single point of contact for advice on regulations, from food hygiene and licensing to planning and fire safety. The new service was set up as a result of business feedback channelled through the Better Business for All partnership, driven by the Cornwall and Isles of Scilly LEP. Better Business for All is committed to improving the way regulation is delivered to help Cornwall’s businesses grow, save time and money.
As the Cornwall and Isles of Scilly LEP’s PR agency, DCA has been part of the Better Business for All steering group since it was set up three years ago. DCA advises the project team on communicating Better Business for All to businesses across Cornwall. A key message is that Better Business for All is changing the way regulation is delivered in Cornwall, helping businesses get it right first time, save time and money and grow.
As part of the awards submission, DCA worked with the Business Regulatory Support Service and Bustopher Jones on a 60-second video. Now being promoted through social media, the film captures the benefits the service is bringing to Cornish businesses. DCA Director Jason Clark said: “Congratulations to the Business Regulatory Support service for winning this national award. This recognition shows just how much progress has been made since Better Business for All began three years ago.
“It was a challenge to capture the essence of the Business Regulatory Support service and illustrate how it has helped one local business in just 60 seconds, but one we relished. Although our written award submission included a number of facts and figures, we avoided using these in the video. Instead, we focused on capturing the human side of good regulatory delivery. We were very fortunate that Bustopher Jones volunteered to take part in the video – opening up their restaurant before they started prepping for lunchtime service and doing a cooking demo for the team to film – and eat!”
DCA has a dedicated head of digital content, Greg Ibbotson, and offers in-house video production as part of a comprehensive digital PR and marketing offer.
