The secret’s out: how video can spread the word
Video is a hugely powerful medium and increasingly popular, with online and social media becoming ever more visual. Video is eye-catching, interesting and expressive but it can also present challenges in maintaining audience interest, especially as people decide within the first few seconds whether to continue watching or to scroll on. This is why your video needs key elements for it to be effective.
Looking specifically at our client Newham BID, we’ve created a suite of videos which have notched-up 250K views across Facebook and Twitter. This business district tucked away in Truro was forgotten about by locals, with many unsure what was even located there, but through video we’ve helped put Newham on the map.
The videos complement the overall campaign of #FindItInNewham, focusing on the innovative businesses and services in Truro’s Business Quarter. From Metal Art and Fabrications to Stringer’s Gym and from shipyard skills to car and garage service advice, we have showcased Newham as a whole, as well as highlighting individual companies, to illustrate what you can find in Newham.
And with more than a quarter of a million people having seen what Newham can offer, the campaign has proved itself successful and extremely cost-effective for the client. Through social media advertising and organic posts, the videos have been shared across the two platforms, mainly targeting people living and working locally and attracting excellent engagement, ample likes, comments and shares.
At DCA we have expert knowledge on what it takes to make, not just a great video, but an outstanding video. Working closely with clients we make sure we understand what they want, their messaging, target markets and the results they need. Using HD or 360 degree cameras and state of the art editing software, our in-house experts can film, edit and produce a video in a matter of days.
For more information on our video packages or other services we provide, please contact us on 01752 858901.
Finding it hard to stick to your new year’s resolution to get #fit?@StringersGym, based at #Newham is here to #help keep you on track and get in shape.#Exercise #Fitness #Truro #Cornwall#finditinNewham pic.twitter.com/c32zpFeiWx
— Newham Truro (@newham_truro) January 3, 2019
???? The secret’s out; #Newham, Truro’s riverside business district, is the destination for knowledge, expertise and value for money. ✅
Find It In Newham ➡️ https://t.co/2WHswmV5PH
➡️ #finditinNewham pic.twitter.com/vbcyZtwMCh— Newham Truro (@newham_truro) February 1, 2019
